Otto Suhner AG Data Protection Statement



This data protection statement also applies to the following divisions:

  • Abrasive Division
  • Machining Division
  • Transmission Division
  • Stamping Division



“” is the website of Otto Suhner AG, Industriestrasse 10, 5242 Lupfig, a Swiss company which offers flexible manufacturing for specialist industrial tools and specialist industrial components. We help professional industrial manufacturers to optimize process costs.


The content offered on is exclusively oriented towards business people.


Should personal data (e.g. names, addresses or e-mail addresses) be collected on our sites, then this will always be done on a voluntary basis, as far as is possible. The usage of the offers and services can always, as far as is possible, be undertaken without giving any personal data.


We wish to indicate that transferring data online (e.g. when communicating by e-mail) can create vulnerabilities within the security system. We cannot guarantee that your data will be completely protected from access by third parties.


Authority for processing data and contact point:


Otto Suhner AG

Industriestrasse 10

5242 Lupfig


Phone: +41 (0)56 464 28 28






1. Process for Received Data:


All data received will be processed in accordance with the Swiss Data Protection Act, insofar as it is applicable under the European General Data Protection Regulation, and in accordance with the versions contained in this data protection statement. The data will only be used for internal purposes and will not be sent to third parties, excepting contracted data processors.


If data are forwarded to a contracted data processor, then this is executed on the basis of a contracted data processing agreement, wherein confidentiality of the data and non-forwarding of the data have been stipulated, and such agreements shall only be made in countries whose level of data protection is equal to the Swiss or European level of data protection or in countries with whom a safe harbor privacy agreement on data protection has been made.


Data processing by Otto Suhner AG is carried out by taking appropriate technical and organizational measures in order to secure personal data against partial or complete loss, against unauthorized access by third parties and against manipulation. The employees entrusted with data processing are obliged to keep the information confidential and comply with the data protection requirements.


2. Scope of and Principles Behind Data Processing


2.1. When you visit the website


When the website is used, general data will be collected as standard. These data are saved in server log files for each instance of accessing the website. This is required in order to ensure that the website continues to operate efficiently.




Furthermore, Otto Suhner AG uses certain services and plug-ins which enable the reach of the website’s content and offers to be measured and for the content and offers to be optimized. In this regard, Otto Suhner AG has a legitimate interest in processing the personal data obtained in this manner. The services and plug-ins that are used are specified in Item 3.



2.2. When using the contact form and sending inquiries via e-mail


When you enter and send data using the contact form, you are consenting that Otto Suhner AG may process the data that you have entered and answer your inquiry. You may withdraw your consent at any time by stating this in an e-mail to


The contact form generates an e-mail which is sent to Otto Suhner AG. The e-mails are transferred within Switzerland using a shared exchange service. The individual subsidiaries have access to this shared exchange service.



2.3. When registering for the newsletter


The newsletter is distributed in German and English.


When registering for the newsletter, you are consenting that the personal data you have submitted may be processed by Otto Suhner AG in order to receive more information on Otto Suhner AG. You can withdraw your consent at any time, either via the “unsubscribe” link contained in each newsletter or by stating this in an e-mail to






3. Services and Plug-Ins Used by This Website


3.1. Cookies and web beacons


This website sometimes uses cookies and web beacons, including those of third-party providers. Cookies are text files which are saved on the visitor’s computer and which are used to make Otto Suhner AG’s offer more user-friendly, effective and safer. Cookies are also used for advertising purposes, in conjunction with remarketing.


Web beacons are invisible graphics that are integrated into a website in order to analyze information such as clicks on the website or traffic on the website.


Visitors can adjust their browser settings so that they are informed when cookies are generated and can choose to allow cookies only in individual instances or for certain cases, or generally deactivate the cookies, or can select their browser settings so that the cookies are automatically deleted when the browser is closed. When cookies are deactivated, certain functions for this website may become limited.



3.2. Google Tag Manager


This website uses Google Tag Manager from Google (Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA), a cookieless domain that does not record any personal data. Website tags can be implemented via this tool and managed using an interface. Tags are small sections of code on a website which serve to measure traffic and visitor behavior and to test and optimize the website, among other features. By using Google Tag Manager, Otto Suhner AG can track which button, link or personalized image visitors have actively clicked on and can thus record which content on the website is of particular interest to them. This process is automated.




The tool also triggers other tags which record data under certain circumstances.  Google Tag Manager does not access these data. If visitors have executed a deactivation at domain level or cookie level, then this is applied to all tracking tags that are implemented using Google Tag Manager.



3.3. Google Analytics


This website uses Google Analytics, a web analytics service from Google (Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA), which works using cookies. Cookies are text files which are stored on the visitor’s computer and which enable usage of the website to be analyzed. The information that the cookies produce on the usage of the website is generally transferred to a Google server in the USA and is saved there. This information may be forwarded to third parties by Google if Google is obligated to do so by law or if third parties are commissioned to carry out data processing by Google. Google will not merge your IP address with any of your other saved data in this context.


IP anonymization is activated on the website, which means that the IP addresses of Google visitors are abbreviated before they are transferred to the USA. The full IP address is only sent to a Google server in the USA and abbreviated once there in exceptional cases. On behalf of Otto Suhner AG, Google will use this information in order to evaluate usage of the website, put together reports on website activity and in order to perform other services for Suhner Holding which are connected to the usage of the website and the internet.


The IP address transfered from the visitor’s browser for Google Analytics will not be merged with other Google data. Visitors can prevent cookies from being saved by setting their browser software accordingly; this can, in some circumstances, lead to impairments in the functionality of the website. Deleting persistent cookies after visiting a website does not result in any impairments.




Visitors can prevent the data generated by the cookie and related to their usage of the website (including their IP address) from being recorded by Google and prevent this data from being processed by Google by downloading and installing the browser plug-in contained in the following link:


Further information on Google’s data protection provisions can be found at



3.3.1  Uninstalling cookies | Google Analytics


You can prevent cookies from being installed by setting your browser software to the appropriate parameters. However, we wish to state that you may not be able to make full use of all the functions of the website in this instance, where applicable.  You can opt out of your data being collected by Google Analytics by clicking on the following link. This means that an opt-out cookie will be implemented which prevents any future collection of your data when you visit this website. However, this means that you may not be able to make full use of all the functions of the website in this instance, where applicable.


Deactivate Google Analytics:



3.4. Google Maps


The Otto Suhner AG website uses the Google Maps map service and Google Street View, both from Google (Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA). It is necessary to save the visitors’ IP addresses in order to utilize the functions of Google Maps. This information is transferred to a Google server in the USA and is stored there. Google uses the information that it has procured in this manner to optimize Google Maps and Google Street View (e.g. recognition of house numbers and street names), among other uses.



Further information on Google’s data protection provisions can be found at



3.5. Facebook Web Beacons


This website uses social media plug-ins and web beacons from Facebook (Facebook, Inc., 1601 Willow Road, Menlo Park, CA 94025, USA).


The plug-ins can be recognized by the relevant icons. When you visit our website, your browser creates a direct connection with Facebook’s servers. When you click on a social media icon, personal information will be transferred to the relevant service provider and saved by them. Details on handling personal data and protecting your privacy are contained in the service provider’s data protection provisions.


Web beacons enable the behavior of the site’s visitors to be tracked once the visitors have been taken to the service provider’s website by clicking on a Facebook advert. This means that the effectiveness of the Facebook advert can be evaluated for statistical and market research purposes, and advertising placement can be optimized in the future.


In addition, individual Facebook posts are embedded into Otto Suhner AG’s website.


The data collected are anonymous for Otto Suhner AG. It is impossible to draw conclusions on the identity of the user. However, the data are sent to Facebook and are saved and processed by Facebook so that it is possible to establish a connection to the respective user profile and Facebook can use the data to position advertising spots.


If visitors to the Otto Suhner AG website do not want Facebook to collect data on them during their visit, then they must log out of Facebook before visiting the site.


Further information on Facebook’s data protection provisions can be found at



3.6. LinkedIn Website Retargeting


This website uses LinkedIn Website Retargeting from LinkedIn (LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA / LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland), which enables users who have already visited our website and who are interested in the offer to be recontacted via targeted advertising on sites from LinkedIn and its partner network. The placement of the advert is executed using cookies. With the help of cookies, user behavior can be analyzed when the website is visited and then used for targeted product recommendations and advertising based on interest shown.


Visitors can prevent the data produced by the cookie and related to their usage of the website (including their IP address) from being recorded by LinkedIn and prevent these data from being processed by LinkedIn by deactivating this cookie, which was produced for marketing purposes by LinkedIn:


Further information on LinkedIn’s data protection provisions can be found at



3.7. YouTube


This website uses YouTube plug-ins (YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA). When you use one of our sites that contains a YouTube plug-in, a connection is made to the servers at YouTube. The YouTube servers are thus informed which of our sites you have visited.


If you are logged into your YouTube account then YouTube is able to match your surfing behavior directly to your profile. This can be prevented by logging out of your YouTube account.


Further information on Google’s data protection provisions can be found at




4. Rights of Data Subjects


The data protection act grants data subjects a variety of rights concerning the data that is available on them. To exercise these, and for any other questions on data protection, please contact our Data Protection Officer directly:


Otto Suhner AG

Data Protection

Roland Zaugg

Industriestrasse 10

5242 Lupfig




  • Right of access: You have the right to request access to the personal data that we have saved on you at any time. In principle, this access is granted free of charge (Art. 15 GPDR).


  • Right to rectification: You have the right to request rectification and completion of incorrect personal data on you (Art. 16 GPDR).


  • Right to restriction of processing: You have the right to request that processing of your data be restricted and/or to object to data processing (Art. 18 GPDR).


  • Right to erasure (right to be forgotten): You have the right to request that your personal data be erased provided that the data are no longer necessary for the purposes for which they were collected, provided that you withdraw your consent or provided that the data processing is not executed in accordance with a legal obligation, nor to make, exercise or defend legitimate claims, nor for another permitted activity under Art. 6 of the GPDR. Art. 17 of the GPDR forms the legal basis for this.


  • Right to data portability: You have the right to request your personal data from us (right to data portability), or respectively to request that your data be transferred to a third party named by you (Art. 20 GDPR).




  • Right to object: Article 21 of the GDPR states that you have the right to object to processing of your personal data for direct marketing purposes or profiling purposes in conjunction with direct marketing. Furthermore, you have the right to object to processing of your data on special grounds. This data would be collected by us under Art. 6 Para. 1 Item e (public interest) or Item f (legitimate interest). Should you make a claim which in this individual case supersedes our legitimate interest, we will cease to process your data.


  • Right to withdraw legal data protection consent: You have the right to withdraw the consent that you gave for data processing at any time under Art. 7, Para. 3 of the GDPR. This does not affect the lawfulness of processing based on consent before its withdrawal.


  • Automated individual decision-making, including profiling: We do not make automated decisions.


  • Right to lodge a complaint with a supervisory authority: You have the right to lodge a complaint with a competent supervisory authority in the EU. In Switzerland, you may take your complaint to the Federal Data Protection and Information Commissioner.



5. Final provisions


Otto Suhner AG reserves the right to change the content of the website and of this data protection statement at any time. The visitor is responsible for checking the provisions to see whether they have been updated when they revisit the website.





This data protection statement was last updated on July 26, 2018.